Meet the female entrepreneur behind Dubai’s viral chocolate bar

Choc-full of flavor

As the bars are handmade — including colorful designs painted on each one — there’s a limit to how much the team can produce.

“For me, it’s really important (to maintain) the quality and the ingredients of our products,” she says, adding that the secret to her bars is the signature mold she uses to shape the chocolate and pack in the filling.

Part of the appeal of Fix’s bars is the creative names, which Hamouda’s husband comes up with, and the uniquely Middle Eastern flavors, like dates, karak (a spiced tea blend), and knafeh, a traditional Arabic dessert made with shredded pastry, pistachios, sweet soft cheese, and syrup.

Dubai’s international, expat-heavy population inspired some of the flavors, too, such as “Mind your own Buiscoff,” a white chocolate bar packed with crunchy Lotus cheesecake spread, or “Cereously Chewsy,” a slab of milk chocolate stuffed with Nutella fudge brownies, custard and cereal.